"China Packaging Excellent Brand" Expert Review Meeting Was Held In Orient HongYe
On May 22, 2017, the China Packaging Federation organized experts to conduct a field review of the "Orient HongYe" brand declared by Shandong Orient HongYe Chemical Co., LTD. The meeting was led by Wu HongJun, deputy Secretary General of China BaoLian; Wang Jian, PhD and professor of Tianjin University of Science and Technology, was invited to be the group leader; Li Guang, PhD and master's supervisor of the School of Packaging and Printing Engineering of Tianjin University of Science and Technology, was the representative of the school; Kang YuFei, deputy chief scientist of Mondelez, was the representative of the International 500 enterprises; There was a mountain founder, senior brand consultant Yang Hua as a cross-field cross-industry brand representative. The review will be chaired by Zhang YanNi, deputy Secretary-General of China BaoLian Planning Committee.
Shandong Orient HongYe Chemical Co., Ltd. general manager Wang FengZhong, deputy general manager Chen XinPing, Minister of Technology Bi Xinping, Minister of New Materials Wang WeiDong, Minister of Quality Management Liu XiuYun, director of Research and Development center Ma WeiWei attended the review meeting. Chen XinPing, deputy general manager, gave a comprehensive presentation of the development history and future planning, team building and employee welfare, cultural responsibility and brand positioning, scientific research and innovation, industry-university research strength, product system and customer structure to the expert group, and accepted the questions and suggestions of experts.
Orient HongYe is one of the top 500 chemical industry companies in China. As a raw material enterprise in China's packaging industry, its main products include polypropylene, polybutene, propylene and other petrochemical products, and it has a number of independent intellectual property rights.
After rigorous discussion, the expert group agreed to identify "Orient HongYe" as "China's excellent packaging brand", and suggested that the company strengthen brand strategic planning, highlight the research and development of product applications in packaging materials, improve market publicity and promotion efforts, and constantly enhance brand influence. Orient HongYe is very grateful for the on-site review of the expert group, and said that the experts not only helped enterprises open their minds, expand their horizons, but also put forward very good suggestions for enterprise brand building.
"China packaging excellent brand" background introduction
Since 2010, the China Packaging Federation has begun to select "China's excellent packaging brands" in the industry, and has carried out long-term evaluation and identification work in the form of voluntary non-centralized declaration by enterprises. At the same time, a special work team of "China's excellent packaging brand" has been established, a relatively complete set of evaluation indicators referring to international standards has been formed, and experts from all dimensions of the packaging industry chain have been invited to establish a database of evaluation experts. According to the "China Packaging Industry Development Plan (2016-2020)" incomplete statistics, there are 250,000 packaging enterprises in China. As of 2016, the China Packaging Federation has selected more than 100 "China Packaging excellent brands" after rigorous assessment, all of which are excellent enterprises in the upstream and downstream of China's packaging industry, regional leading enterprises or outstanding enterprises in the subdivision field.
In 2016, the "Government Work Report" proposed "improving the quality of consumer goods, increasing varieties, improving quality, and creating brands". In May 2016, the 133rd Executive meeting of The State Council deliberated and adopted the "Several Opinions on carrying out the" Three Products "special action to Create a good Market Environment for consumer goods Industry". As an important department responsible for promoting this work, the Ministry of Industry and Information Technology issued the Notice of the Ministry of Industry and Information Technology on carrying out the 2016 Consumer goods industry "Three products" special action to create a good market environment and the implementation plan, and in March 2017, it issued the Notice on printing and distributing the 2017 Consumer goods work "Three products" special action plan.
The Ministry of Industry and Information Technology highly recognized the "excellent brand of Chinese packaging", and the Consumer Goods Department listed the work as the key work of the "three products" special action. This is the country's great support for China's packaging industry.
